- A lovely brief: To give a brand new perspective to this well respected asset management company that had just brought in completely new management.
A perspective that would convey a company that thinks very differently from its competitors and one that could help focus it’s newly found ambitions.
THE STORY - A simple strong idea around ‘globalizing’ your thinking when it comes to investments was the cornerstone, which was simply and elegantly executed across every media, and using every communications tool available.
ONE PERCENT - It’s 1950 somewhere
- Opportunities
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