I was very privileged to lead the creative work on Volvo for 10 years in the US and Europe, working with smart and talented people around the globe.
We helped move Volvo from two stodgy Swedish cars to a range of beautiful and stimulating, world-beating models. From 200k to 400k cars a year. From ‘Drive Safely’ to ‘For Life’. From dry car ads to a brand having a dialogue with their fans. But never losing sight of the fact that, as Volvo's founder once said, ‘Cars are driven by people. The guiding principle behind everything we make at Volvo, is and must remain – safety.’