After positioning NASDAQ in the early 90’s as “The stock market for the next hundred years” we were invited by NYSE Euronext to turn the tables.
Then 2008 came along and the world needed some financial stability and a voice to offer that. We ran a series of online films featuring Duncan Niederauer on the economy, what we believed the issues were, and what was needed to get help us through the crisis.
A 60 TV spot ran on the Sunday morning business shows, and print was prepared around one idea:
THE CURRENCY OF TRUST.
The most powerful business community on the planet.
POWERING THE EXCHANGING WORLD
Tim Armstrong, AOL
The new campaign.
Defining the old established company with a new energy, culture and relevance. Re-inventing it, simply by referring to it in the same way WSJ, MSNBC and CNN do…”the big board”